Johnson & Johnson family of consumer companies aligns with MLS and USSF
Soccer United Marketing today announced that the Johnson & Johnson Family of Consumer Companies has signed on as an official partner of two of its flagship properties. With this partnership, the consumer division will be the exclusive and Official Healthcare Sponsor of Major League Soccer (MLS) and the United States Soccer Federation. The partnership officially includes Major League Soccer and U.S. Men’s, Women’s and Youth National Teams.The Johnson & Johnson and its consumer division partnership is inclusive of some of the world’s most beloved brands, including: AVEENO®, BAND-AID® Brand, BENGAY®, CLEAN & CLEAR®, JOHNSON’S®, LUBRIDERM®, NEUTROGENA®, RoC® and NEOSPORIN®. The partnership will kick off tonight when the Philadelphia Union host FC Dallas (UniMás, 7:00 p.m. ET). Johnson & Johnson’s consumer brands will be featured in field level signage at matches played in the U.S. and will integrate the official partnerships into their marketing plans, including advertising, retail, grassroots, PR and digital. “We are proud to support the great family sport of soccer,” said Mike Marquis, General Manager, Johnson & Johnson Consumer Companies, Inc. “By partnering with the fastest growing sport in America, we are opening up many new opportunities and channels for our family of brands to connect with a large, passionate and diverse group of consumers.”After a successful 2014 World Cup campaign for the United States Men’s National Team, the U.S. Women’s National Team is heading to the 2015 Women’s World Cup taking place in Canada beginning June 8. MLS kicked-off its 20th season on March 6 with two new expansion clubs, a new television and media rights partnership with ESPN, Fox Sports and Univision and new star players arriving from around the world.
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